Personalized Email Increases Open Rates

Personalized e-mails boost open rates, according to a MailerMailer study. The e-mail service provider found that personalized "subject" lines in particular increased the number of times recipients opened their mailings.

The "subject" line is so important that, even when marketers have recipients' permission, the wrong line can still mean trouble.















The MailerMailer study also found that open rates have continued to decline, as they have since 2004, as more people started using e-mail programs that disable the “automatic image downloading" setting.










Even though open rates have gone down, click rates remain steady, suggesting that people are still reading their e-mail despite the lower-reported open rates.